PLANO, Texas – Opening weekend gross sales blew past projections as JCPenney opened a new area for the to start with time considering the fact that 2016.
The new JCPenney anchor shop formally opened on April 5 at the Willowbrook Mall in Wayne, N.J. It replaces a 50-year-outdated keep the company experienced operated nearby, so does not incorporate to the section store’s quantity of places.
Opening weekend product sales conquer system by 48%, and the shop was the next-greatest accomplishing locale in the firm, the retailer reported.
“Customers can count on a refreshed and revitalized in-store encounter that includes a smaller sized retail store footprint, much more curated products variety and a conveniently located facet-by-side Salon and Attractiveness part,” JCPenney additional.
The project is element of JCPenney’s $1 billion reinvestment software to remodel and revitalize both equally its shop fleet and online operation.
Each of the company’s 663 outlets are slated for updates, which include an improved retailer glance and really feel, enhanced technological innovation and associate equipment and bodily updates. A new stage-of-sale process is supposed to far better integrate with stock, and upgrades to in-retailer wi-fi networks will deliver speedier, extra trusted connections for buyers and associates.
Far more than 100 shops have by now been done.
“The new JCPenney retail store thought in Wayne, N.J., is bringing a refreshing new just take to the in-individual department retailer shopping encounter,” reported Michelle Wlazlo, chief merchandising officer for JCPenney. “We are focused to making the in-keep working experience extra inviting and successful for the numerous, doing the job family members we provide.”
See also:
- JCPenney main merchant: “So several of our merchants are really good”
- JCPenney’s Q3 ordinary ticket was up, but complete gross sales ended up down
The publish JCPenney’s $1B refresh contains initially new keep in 8 years appeared initial on Home furnishings Right now.