Large Issue — Earlier this year, upholstered furniture producer Kuka Dwelling embarked on a branding marketing campaign to generate marketplace recognition and raise being familiar with of the business’s benefit proposition for the retailer neighborhood.
The campaign, “Pathways: 1 Spouse. Endless Opportunities,” was born out of a want to notify Kuka House’s differentiation story among a sea of upholstery suppliers.
The goal of the marketing campaign is to communicate that the business is 1 of several vertically built-in upholstery suppliers in the sector that can seamlessly coordinate a retailer’s entire order method from solution enhancement to shipping and delivery. From sofas to accent chairs, the organization models and crafts high-top quality, worth-oriented upholstered household furniture for each individual space in the dwelling.
“The campaign arrives collectively with a Pathways graphic, in which each pillar signifies a pathway leading to the final upholstery destination, Kuka Household,” said Christina Morrison, senior marketing and advertising manager. “Via these fascinating visuals, the marketing campaign effectively communicates the unique benefit we supply merchants.”
About the campaign
The Pathways campaign’s information is “Find out the route to good results with Kuka Dwelling. Take pleasure in the convenience of working with a person companion who opens the doorway to unlimited possibilities. Only Kuka Residence can seamlessly coordinate your entire journey, from assortment to services to sell-as a result of. Don’t get dropped with the relaxation we are the ultimate spot for your upholstery demands.” It closes with the tagline, “A person Partner. Infinite Opportunities.” The Pathways symbolize the brand pillars and main choices of Kuka Residence.
Kuka Dwelling President Matt Harrison has been driving these approaches given that taking the helm of the North American division in 2020.
“The Pathways marketing campaign will be instrumental in supporting our income initiatives,” Harrison explained. “We have advanced considerably considering that I commenced with the company, and this campaign proficiently portrays our present identity and the breadth of our featuring and abilities we now give.”
Kuka Property’s Pillars — The Marketing campaign’s Pathways
- Unparalleled Style: With around 110 designers globally, design and style innovation is Kuka Home’s DNA and enthusiasm. Encouraged by manner, technologies and textiles, they offer you original, award-successful types that are ahead of the curve, set tendencies and resonate with the worth-looking for buyer.
- Quality Craftsmanship: Kuka Property’s determination to quality craftsmanship is evident in just about every piece of upholstery. Their attention to element from style presents an unmatched upholstery experience.
- World-wide Abilities: Kuka Residence is the premier entire-line upholstered producer and private-label model supplier. With factories in China, Vietnam and Mexico, they have the abilities and capacity to grow your business with the correct products when you have to have it.
- Excellent Benefit: Kuka Dwelling’s vertically built-in framework and extremely effective source chain encompasses uncooked components, mechanisms, structure, enhancement, creation and supply. This structure positions the business to give high-class ease and comfort, high-quality and sturdiness at an remarkable worth.
- Devoted Aid: Partnering with Kuka Household signifies getting accessibility to their dedicated income and promoting teams, who guide you seamlessly by means of the entire procedure, from item variety to services and profitable sell-as a result of.
- Socially Accountable: The business’s products mix environmental accountability with the high-quality and ease and comfort Kuka House is identified for. Furthermore, they choose pride in philanthropic endeavors and proudly guidance City of Hope.
- Limitless Options: Kuka Dwelling delivers a large assortment of solution and type categories, collections and customization selections to cater to all your upholstery requires. In addition, Kuka Household is also acquiring innovative new partnerships, this kind of as the Becki Owens Residence selection, which released this April at the Significant Level Industry.
The campaign launched at market place with advertising and marketing, digital and showroom displays. Retailers are invited to take a look at the Kuka Residence showroom in Home furniture Plaza, 614, Ground 6, to find out far more about how partnering will place them on a path to unlimited choices.
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